Free tool
UTM Link Builder for Google Analytics 4
Add tracking tags to any link in seconds. Start from a ready-made preset, like your Google Business Profile website button, and copy the link.
Your tracked link
FAQ
Good to know
Why tag my Google Business Profile link?
Without tags, visits from your Maps listing often show up in GA4 as ordinary Google search traffic. Tagging the website button shows exactly how many visits and leads your listing brings.
Should I use capital letters?
Keep tags lowercase and consistent. GA4 treats "Facebook" and "facebook" as two different sources.
Do UTM tags affect SEO?
Do not use them on links between your own pages. For links from other places (listings, emails, social posts, ads) they are safe.
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- Website review
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