Free tool
Google Ads ROI Calculator
Enter your own numbers to see what a budget can realistically return. The starting values are examples only; replace them with figures from your account or quote.
FAQ
Before we get started.
Where do I find my cost per click and conversion rate?
In Google Ads, under Campaigns: Avg. CPC and Conv. rate. If you are new to ads, your free audit includes a keyword and cost estimate for your area.
What is a good return on ad spend?
It depends on your margins. The calculator shows profit after ad spend and management, which is the number that matters.
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