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Google Business Profile Checklist

Answer 12 quick questions about your listing. You get a score and a to-do list ordered by what usually matters most for Google Maps.

1 Your profile is claimed and verified.
2 Your primary category is the most specific match for your main service.
3 Your business name matches your real signage and paperwork, with no extra keywords.
4 Address or service areas are set correctly (address hidden if you visit customers).
5 Hours, including holiday hours, are accurate.
6 Phone number and website link are added and working.
7 Your services (or products) are listed with short descriptions.
8 You have recent, real photos of your work, team or premises.
9 You received new Google reviews in the last month.
10 You reply to every review, good and bad.
11 Your name, address and phone are identical on your website and main directories.
12 Your website has a page for each main service (and area you target).

Keep going

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FAQ

Before we get started.

Does a perfect score guarantee top Maps rankings?

No. Google ranks local results by relevance, distance and prominence. A complete, active profile helps with the parts you control.

Free audit

Let's put your next move in focus.

Start with a free SEO and AI visibility audit, recorded and sent within 2 business days.

  • Website review
  • Google Maps visibility check
  • AI mentions check
  • Competitor opportunities
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